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Fall Line Analytics Newsletter (August 2008)
When the answers aren't what you wanted
Unfortunately, sometimes the survey says...
Any company or candidate that wants to stay competitive often understands the need for research like surveys or demographic analyses. Generally, they have a specific question they want answered, like, "what's the target demographic for this product?", or, "where will my votes come from?" Fall Line works hard to come up with data-driven responses to these questions, along with strategic advice as to what to do next.
Responses to research queries always start with honesty. We can't do right by the client unless we're completely truthful with the data. And, to put it simply, the answers aren't always what the customer wants to hear. It certainly is tempting to soften bad news, and it's quite true that less-than-desirable results can sometimes be used to identify other opportunities. For instance, a company may simply be targeting the wrong demographic for a product or service, where success is as simple as switching to a group that the research indicates would be more receptive to the given product.
But in the real world, there are times when we have to deliver the bad news, like that after some initial research our best estimate is that a candidate simply isn't going to win. Those conversations aren't fun, but some tactful honesty up front can save a lot of money and disappointment down the line. Being a true advocate of the client has to mean telling the truth, and being willing to engage in frank discussions about overall strategy.
Fall Line combines our state-of-the-art data analysis services with sound strategy to give the client the most accurate portrayal possible of what's really going on. Most of the time, the news is good, or at least allows us to make strategic decisions to move forward. But when the occasion calls for it, we're certainly not afraid to tell the client what they need to hear.
Cool Map of the Month - Bay Area Population Density
This map shows relative population density at the block level for the Bay Area... more
Good links to know
- •Statistics glossary - Another good glossary for those fancy words, out of SW Missouri State. A multivariate glossary can be found here.
- •Graphjam - Cousin of the LOL world, this the important merger of graphing and pop culture.
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