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About our name
A Fall Line is a geographic boundary between softer coastal plain or alluvial sediments and harder bedrock. The most famous Fall Line is the boundary between the eastern coastal plain and the piedmont of Appalachia, running from New Jersey to Georgia. When meandering coastal plain rivers cross the Fall Line, they form rapids and waterfalls as they become more constrained in the hills. These waterfalls were used for power, and became the nucleus for cites such as Trenton, Philadelphia, Washington DC, Richmond, and Raleigh.
The Fall Line powers growth, which is why it was chosen as our name. Understanding subtle changes - whether in geology or with analytical data - is key to being able to foster change in an organization. Just as the Fall Line framed the growth of a nation, Fall Line Analytics can frame the growth and success your organization or campaign.
About David Latterman
David Latterman, Principal of Fall Line Analytics, is one of the best-known political analysts in the San Francisco Bay Area. Using quantitative techniques honed in the scientific and public policy arenas, Latterman has used his unique skill set to become an expert on the political, campaigning, and public opinion process. Unlike many analysts that work from inside the political process, Latterman prefers to study the voters, and how their demographics and opinions shape an election.
Latterman moved from detailed, quantitative post-election analyses to pre-election research, which naturally led to polling. With the ability to use maps and clear visuals to display quantitative trends, Latterman and Fall Line Analytics have not only worked on all aspects of political campaigns, but also advertising campaigns, business development projects, and many organizational surveys.
Having worked in the private, public, and non-profit sectors, Latterman has developed a great deal of common-sense knowledge of how the business and political worlds operate. He has the ability to translate complex quantitative data into actionable, useful applications and advice for clients. Latterman sees the political and business worlds as similar, and the same analytical methodologies can be used to learn about both - whether voters or customers.
Latterman received a Masters of Public Policy from the Goldman School of Public Policy at UC Berkeley, as well as a Masters of Science in Geology from the UNC Chapel Hill. He graduated cum laude from Bowdoin College with dual Bachelors in Anthropology and Geology. Latterman’s work experience includes working as exploration petroleum geologist; a public policy think tank researcher; and a public-sector utility analyst.
Latterman is also currently a Public Research Associate at the University of San Francisco, helping to grow the university's quantitative research capacity. Latterman and Fall Line Analytics are still taking clients on a case-by-case basis.